{"id":4086,"date":"2023-03-21T10:29:25","date_gmt":"2023-03-21T17:29:25","guid":{"rendered":"https:\/\/www.golinks.com\/blog\/?p=4086"},"modified":"2024-11-21T07:42:40","modified_gmt":"2024-11-21T15:42:40","slug":"go-links-build-vs-buy","status":"publish","type":"post","link":"https:\/\/www.golinks.com\/blog\/go-links-build-vs-buy\/","title":{"rendered":"Go\/Links Build vs Buy: Should you invest in SaaS or develop your own?"},"content":{"rendered":"\n<p>Internal link management is a necessity for companies wanting to streamline internal workflows, increase productivity, and save money.&nbsp;<\/p>\n\n\n\n<p>That\u2019s right\u2014your company can save<em> significant <\/em>amounts of money with internal link management. And amid the current uncertainty and economic slowdown, we know that <strong>every dollar counts<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"176\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/10\/16234931\/image-18-1024x176.png\" alt=\"\" class=\"wp-image-7343\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/10\/16234931\/image-18-1024x176.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/10\/16234931\/image-18-300x51.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/10\/16234931\/image-18-768x132.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/10\/16234931\/image-18-40x7.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/10\/16234931\/image-18.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019re here, you already understand the benefits of <a href=\"https:\/\/golinks.com\/blog\/internal-link-management-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">internal link management<\/a> and know it\u2019s time to get started.&nbsp;<\/p>\n\n\n\n<p>So there\u2019s one big decision you need to make: build vs. buy.&nbsp;<\/p>\n\n\n\n<p>Is it more cost-effective to build your own link management system or buy a SaaS solution like GoLinks?&nbsp;<\/p>\n\n\n\n<p>There are a few things to consider as you begin the go links <a href=\"https:\/\/www.netsolutions.com\/insights\/build-vs-buy\/\" target=\"_blank\" rel=\"noreferrer noopener\">build vs. buy exercise<\/a>:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Cost&nbsp;<\/li>\n\n\n\n<li>Security&nbsp;<\/li>\n\n\n\n<li>Features<\/li>\n\n\n\n<li>Scalability&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Here are some questions to ask yourself and your team before you make a set decision.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Are we ready for the setup and maintenance costs?&nbsp;<\/h2>\n\n\n\n<p>Setting up an internal go\/links system can be time-consuming and costly.&nbsp;<\/p>\n\n\n\n<p>Plus, ongoing maintenance and updates are required to ensure the system remains secure and up-to-date. This can include regular security patches and bug fixes, all of which require dedicated time and resources.&nbsp;<\/p>\n\n\n\n<p>As the system grows and evolves, it may require additional customization and development, which can add to the cost and complexity of maintenance. In the case of an outage, your company could also be out hundreds of thousands of dollars in productivity time.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"300\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21073409\/social-proof-1024x300.png\" alt=\"Go links build vs buy: If go\/links aren't working, are we really expected to? \" class=\"wp-image-4109\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21073409\/social-proof-1024x300.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21073409\/social-proof-300x88.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21073409\/social-proof-768x225.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21073409\/social-proof-40x12.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21073409\/social-proof.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-average-cost-of-building-go-links\">The average cost of building go\/links<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-unrealized-cost\">Unrealized cost<\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes table text-dark\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Infrastructure set up<\/strong><\/td><td>$5,600 one time<\/td><\/tr><tr><td><strong>Infrastructure cost<\/strong><\/td><td>$2,400\/yr<\/td><\/tr><tr><td><strong>Infrastructure maintenance<br><\/strong>8 hrs\/mo<br><\/td><td>$6,720\/yr<\/td><\/tr><tr><td><strong>Maintenance and support<br><\/strong>16 hrs\/mo<br><\/td><td>$13,440\/yr<\/td><\/tr><tr><td><strong>Product improvements<br><\/strong>1 dedicated engineer<\/td><td>$140,000\/yr<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-unrecoverable-cost\">Unrecoverable cost<\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes table text-dark\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Go\/links down 1 day&nbsp;&nbsp;<br><\/strong>200 employees @ $100\/hr<\/td><td>$160,000\/day<\/td><\/tr><tr><td><strong>Incident management team&nbsp;<br><\/strong>3 people @ $70\/hr<\/td><td>$13,440\/day<\/td><\/tr><tr><td><strong>Complete loss of server data<br><\/strong><\/td><td>What is that worth to you?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Is an internal go\/links solution secure enough?&nbsp;<\/h2>\n\n\n\n<p>Another big thing to keep in mind is security. <a href=\"https:\/\/snyk.io\/series\/open-source-security\/\" target=\"_blank\" rel=\"noreferrer noopener\">Open-source solutions<\/a> often don\u2019t have adequate security to protect your data. Without proper security measures, unauthorized individuals may gain access to sensitive company information or even take control of the system itself.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Will we be able to scale as our company grows?&nbsp;<\/h2>\n\n\n\n<p>Developing a <a href=\"https:\/\/hbr.org\/2012\/04\/the-dangers-of-teh-minimal-via\" target=\"_blank\" rel=\"noreferrer noopener\">minimum viable product<\/a> (MVP) homegrown go\/links solution can be a quick and cost-effective way to implement a tool that addresses a specific need. However, it won\u2019t scale easily to meet staffing or usage surges.&nbsp;<\/p>\n\n\n\n<p>As your organization grows, the demand for the solution may increase, resulting in performance issues or downtime. MVP solutions may not have the necessary infrastructure or architecture to handle high volumes of traffic or complex use cases.&nbsp;<\/p>\n\n\n\n<p>This will lead to inefficiencies and poor user experience, ultimately hindering your organization&#8217;s productivity.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Will we have time for iteration?&nbsp;<\/h2>\n\n\n\n<p>Things can change really fast.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve seen this during the pandemic and now during the current economic slowdown.&nbsp;<\/p>\n\n\n\n<p>Just because you have the time, energy, and resources to build and maintain something now, doesn\u2019t mean you will in a few years or maybe even a few months.&nbsp;<\/p>\n\n\n\n<p>Internal go\/links solutions can often become stagnant with no continuous iteration due to a change of focus. As your company\u2019s needs and priorities shift, the solution may become less relevant, and resources may be diverted to other projects.<\/p>\n\n\n\n<p>If you don\u2019t have a dedicated team responsible for maintaining and updating, you may end up with technical debt or an outdated solution that no one wants to use. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-the-golinks-saas-solution\">The benefits of the GoLinks SaaS solution<\/h2>\n\n\n\n<p>If the thought of building and maintaining an internal solution is starting to feel overwhelming, then it\u2019s time to consider GoLinks, the first SaaS solution for internal link management.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/20185010\/1516242705307.jpg\" alt=\"Brian McGuiness, VP of IT Operations at Chegg\" class=\"wp-image-4107\" width=\"200\" height=\"200\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/20185010\/1516242705307.jpg 450w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/20185010\/1516242705307-300x300.jpg 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/20185010\/1516242705307-150x150.jpg 150w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/20185010\/1516242705307-40x40.jpg 40w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\">\n<p>\u201cWe did the exercise of build versus buy, and ultimately it was an easy decision for us to go with GoLinks. It\u2019s established, has nailed all these use cases, and is still innovating. Based on prior experience, I knew that GoLinks would be a great platform for Chegg.\u201d<\/p>\n<cite>\u2014Brian McGuiness, Vice President of IT Operations at Chegg<br><\/cite><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-security-and-stability\">Security and stability<\/h3>\n\n\n\n<p>As we mentioned before, security is a big deal. So GoLinks is a great option for organizations looking for a secure and reliable solution.&nbsp;<\/p>\n\n\n\n<p>GoLinks adheres to industry standards and takes proactive steps to make sure you&#8217;re increasing productivity without any hesitation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"463\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21091345\/security-1024x463.png\" alt=\"Security of the GoLinks system\" class=\"wp-image-4112\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21091345\/security-1024x463.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21091345\/security-300x136.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21091345\/security-768x347.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21091345\/security-40x18.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21091345\/security.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These features make GoLinks a great option for organizations that require a secure, reliable, and easy-to-use go\/links solution:<\/p>\n\n\n\n<p>\u2714\ufe0f SOC 2 Type 2<\/p>\n\n\n\n<p>\u2714\ufe0f 2048 bit SSL encryption<\/p>\n\n\n\n<p>\u2714\ufe0f SSO<\/p>\n\n\n\n<p>\u2714\ufe0f Annual 3rd party security audit<\/p>\n\n\n\n<p>\u2714\ufe0f GDPR and Privacy Shield compliant<\/p>\n\n\n\n<p>\u2714\ufe0f Data loss prevention<\/p>\n\n\n\n<p>\u2714\ufe0f Audit logs<\/p>\n\n\n\n<p>\u2714\ufe0f Fault-tolerant AWS infrastructure<\/p>\n\n\n\n<p>\u2714\ufe0f 99.9% uptime SLA<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quick-deployment\">Quick deployment<\/h3>\n\n\n\n<p>Building an internal system can take months, but (exciting news!) GoLinks can be set up super fast. Integration and rollout only take minutes with our browser extensions, DNS, or both.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"596\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21092915\/extension-1024x596.png\" alt=\"Go links Build vs Buy: GoLinks offers easy implementation \" class=\"wp-image-4115\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21092915\/extension-1024x596.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21092915\/extension-300x175.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21092915\/extension-768x447.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21092915\/extension-40x23.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/21092915\/extension.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scaleability\">Scaleability&nbsp;<\/h3>\n\n\n\n<p>GoLinks is a powerful tool that can scale with your organization thanks to a range of features designed to support large teams and complex workflows. Some of these include:&nbsp;<\/p>\n\n\n\n<p>\u2714\ufe0f Workspace permissions<\/p>\n\n\n\n<p>\u2714\ufe0f Role-based access control<\/p>\n\n\n\n<p>\u2714\ufe0f SSO with SCIM<\/p>\n\n\n\n<p>\u2714\ufe0f Usage insights<\/p>\n\n\n\n<p>\u2714\ufe0f Workspace analytics&nbsp;<\/p>\n\n\n\n<p>\u2714\ufe0f Slack extension&nbsp;<\/p>\n\n\n\n<p>Plus, on the GoLinks Pro and Enterprise tiers, we offer priority support with a 4-hour response time as well as custom integration options.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-easy-migration\">Easy migration&nbsp;<\/h3>\n\n\n\n<p>We\u2019ll do the heavy lifting when migrating an existing go links solution to us. So if you already have an internal <a href=\"https:\/\/www.golinks.com\/blog\/the-ultimate-guide-to-go-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">go links<\/a> system or are using a SaaS tool, we make sure everything is moved over and working perfectly!&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-go-links-build-vs-buy-getting-started\">Go links build vs. buy: getting started<\/h2>\n\n\n\n<p>Building an internal tool and investing in new SaaS are both big decisions.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not sure what\u2019s right for your company, we\u2019d love to chat and answer any questions you have. Schedule a demo with us or get started for free at <a href=\"https:\/\/www.golinks.io\/sales.php?utm_source=&amp;utm_medium=blog&amp;utm_campaign=build-vs-buy&amp;utm_content=demo\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.golinks.io<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row bg-dark rounded p-3 my-1\">\n<div class=\"col col-12 col-md-8 my-auto\">\n<h4 class=\"wp-block-heading text-white\" id=\"h-access-and-share-resources-instantly-with-golinks\">Access and share resources instantly with GoLinks<\/h4>\n\n\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.golinks.io\/sales.php?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_content=demo\" role=\"button\">Schedule a demo<\/a>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"col col-12 col-md-4\">\n<figure class=\"wp-block-image size-full rounded my-auto\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"448\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1.webp\" alt=\"\" class=\"wp-image-6957\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1.webp 624w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1-300x215.webp 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1-40x29.webp 40w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<p>1.\u00a0<strong>What are the key considerations when building or buying an internal link management tool?<\/strong><\/p>\n\n\n\n<p>When deciding between building your own tool or purchasing GoLinks, consider factors like time-to-value, development and maintenance costs, and scalability. Building requires engineering resources, ongoing maintenance, and updates to meet user needs. Buying GoLinks offers a ready-made, scalable solution with built-in features like analytics, integrations, and user support.<\/p>\n\n\n\n<p>2.\u00a0<strong>How does buying GoLinks save time compared to building an in-house solution?<\/strong><\/p>\n\n\n\n<p>Purchasing GoLinks eliminates the lengthy development process, enabling instant implementation. With GoLinks, your team can focus on core priorities rather than troubleshooting bugs, updating software, or scaling infrastructure. It\u2019s a plug-and-play tool designed to be operational within minutes.<\/p>\n\n\n\n<p>3.\u00a0<strong>What is the long-term cost comparison of building versus buying GoLinks?<\/strong><\/p>\n\n\n\n<p>While building an in-house tool might initially appear cost-effective, hidden costs like maintenance, upgrades, and user support can accumulate over time. GoLinks provides an affordable, subscription-based model with ongoing updates and support, often proving more cost-effective in the long run.<\/p>\n\n\n\n<p>4.\u00a0<strong>What are the risks of building a custom link management tool?<\/strong><\/p>\n\n\n\n<p>Building your own tool can result in risks such as limited functionality, lack of user adoption, and technical debt. GoLinks, on the other hand, is a battle-tested platform designed to evolve with your needs, reducing the risk of obsolescence or feature gaps.<\/p>\n\n\n\n<p>5.\u00a0<strong>How does GoLinks ensure better usability and adoption compared to a custom-built tool?<\/strong><\/p>\n\n\n\n<p>GoLinks is designed with user experience in mind, featuring intuitive short links, seamless integrations, and analytics that enhance usability. It ensures rapid adoption by focusing on employee workflows, something a custom solution might struggle to achieve without significant investment and iteration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it more cost-effective to build your own link management system or buy a SaaS solution like GoLinks?\u00a0Here are the things to consider.<\/p>\n","protected":false},"author":2,"featured_media":4113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[2,118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v20.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go\/Links Build vs Buy: Should you invest in SaaS or develop your own?<\/title>\n<meta name=\"description\" content=\"Go links build vs. buy: Is it more cost-effective to build your own system or buy SaaS?\u00a0Here are a few things to consider.\" \/>\n<meta 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