{"id":4111,"date":"2023-03-28T07:57:00","date_gmt":"2023-03-28T14:57:00","guid":{"rendered":"https:\/\/www.golinks.com\/blog\/?p=4111"},"modified":"2025-04-23T11:48:29","modified_gmt":"2025-04-23T18:48:29","slug":"inside-asanas-knowledge-sharing-strategy","status":"publish","type":"post","link":"https:\/\/www.golinks.com\/blog\/inside-asanas-knowledge-sharing-strategy\/","title":{"rendered":"Inside Asana&#8217;s Knowledge Sharing Strategy: How They Use GoLinks\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Asana Uses GoLinks\u00ae Company-Wide\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lrvZlbalPoU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-asana\">About Asana<\/h2>\n\n\n\n<p><a href=\"https:\/\/asana.com\" target=\"_blank\" rel=\"noreferrer noopener\">Asana<\/a> is a work management platform designed to help organizations orchestrate their work. Used by millions of teams worldwide, it allows organizations to manage their work, from small projects to strategic initiatives, all within a single platform.&nbsp;<\/p>\n\n\n\n<p>Asana\u2019s global team requires a lot of collaboration and coordination, so naturally, they have a number of different apps, docs, and resources to keep track of. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/catherineavendano\/\" target=\"_blank\" rel=\"noreferrer noopener\">Catherine Avenda\u00f1o<\/a>, Head of Employee Communications and Experience at Asana, shares, \u201cwith all the information we\u2019re giving people, we wanted something easy to remember to go back and reference&#8230;\u201d&nbsp;<\/p>\n\n\n\n<p>Asana was on the lookout for a tool to streamline knowledge sharing and make resources easily accessible.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-to-their-knowledge-sharing-challenge\">The solution to their knowledge sharing challenge<\/h2>\n\n\n\n<p>Being a productivity tool themselves, Asana understands the value of <a href=\"https:\/\/golinks.com\/blog\/benefits-of-knowledge-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge management<\/a> and information sharing. Asana did have a legacy, internally-built short-links tool, but it was no longer being maintained and lacked some key metrics and reporting features. While it was ready to be retired, Asana wasn\u2019t ready to say goodbye to the benefits of this type of tool!<\/p>\n\n\n\n<p><a href=\"http:\/\/linkedin.com\/in\/sphear\/\" target=\"_blank\" rel=\"noreferrer noopener\">Johan Dowdy<\/a>, Global Head of IT &amp; IT Security at Asana, had used a go\/links system at Twitter and Lyft, so he had seen the benefits first-hand. \u201cWe knew we had the need, we had a legacy tool that needed to be retired, and there was a good player [GoLinks] in the market.\u201d&nbsp;<\/p>\n\n\n\n<p>After connecting with Jorge Zamora, the CEO of GoLinks, he initiated the adoption of GoLinks at Asana.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27100341\/Johan-Dowdy.jpeg\" alt=\"Johan Dowdy, Global Head of IT &amp; IT Security at Asana\" class=\"wp-image-4143\" width=\"200\" height=\"200\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27100341\/Johan-Dowdy.jpeg 400w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27100341\/Johan-Dowdy-300x300.jpeg 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27100341\/Johan-Dowdy-150x150.jpeg 150w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27100341\/Johan-Dowdy-40x40.jpeg 40w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\">\n<p>\u201cI really took to the tool quickly because of its simplicity, ease of deployment, and then also, the team at Golinks has always been very responsive to suggestions and change. They have a very customer-oriented mentality\u2026\u201d<\/p>\n<cite>\u2014Johan Dowdy, Global Head of IT &amp; IT Security at Asana<\/cite><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Within an hour, GoLinks was launched to every employee at Asana. After the initial implementation, Johan worked with their Employee Communications team to promote adoption, and it began to spread amongst departments. It is now their go-to way to share resources!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/golinks.com\/blog\/benefits-of-knowledge-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"176\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/11\/29121759\/8-Benefits-of-Knowledge-Management-1024x176.png\" alt=\"8 benefits of knowledge management\" class=\"wp-image-6003\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/11\/29121759\/8-Benefits-of-Knowledge-Management-1024x176.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/11\/29121759\/8-Benefits-of-Knowledge-Management-300x51.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/11\/29121759\/8-Benefits-of-Knowledge-Management-768x132.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/11\/29121759\/8-Benefits-of-Knowledge-Management-40x7.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/11\/29121759\/8-Benefits-of-Knowledge-Management.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-teams-at-asana-leverage-golinks\">How teams at Asana leverage GoLinks&nbsp;<\/h2>\n\n\n\n<p>The different teams within Asana use GoLinks in various ways to streamline their workflows and boost productivity. Here are a few examples:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>IT<\/strong><\/h4>\n\n\n\n<p>The IT team loves using GoLinks for their ticket process to limit confusion. Even when their processes change, the go links that employees access stay the same. This ensures employees can submit support tickets at any time \u2013 even if they can\u2019t recall the platform or location. All they have to remember is a short go link.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Marketing&nbsp;<\/strong><\/h4>\n\n\n\n<p>The marketing team at Asana takes advantage of the public go links feature, where you can make go links accessible to people outside your organization. They use these public go links in marketing materials and reference GoLinks analytics to track the engagement results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Engineering&nbsp;<\/strong><\/h4>\n\n\n\n<p>The Engineering team (and others) at Asana use go links within their Slack status and email signature when they\u2019re on PTO, so they\u2019re easy to reach if needed. All their coworkers need to do is type the go link, and they\u2019re taken to the contact information they need.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Internal Communications<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Asana Improves Efficiency with GoLinks\u00ae\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PLk9OtX7_FY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-results\">Key results&nbsp;<\/h2>\n\n\n\n<p>Johan shared that some of his favorite benefits of GoLinks are the qualitative ones. \u201cQualitatively, this really makes the experience of finding things a lot easier. Qualitatively, it makes the ability to share data and information a lot easier, especially in real-time.\u201d&nbsp;<\/p>\n\n\n\n<p>Because of these benefits, Asana employees actively use GoLinks to streamline their workflows. They\u2019ve also created nearly 5,000 go links to help them keep track of key resources.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"313\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27111229\/stats-1024x313.png\" alt=\"Asana improved their knowledge sharing strategy with GoLinks and achieved great results. \" class=\"wp-image-4144\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27111229\/stats-1024x313.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27111229\/stats-300x92.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27111229\/stats-768x235.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27111229\/stats-40x12.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/27111229\/stats.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-golinks\">Getting started with GoLinks<\/h2>\n\n\n\n<p>Improve the knowledge-sharing strategy within your company \u2013 just like Asana! Let your team try out the tool with our free version: Available at <a href=\"https:\/\/www.golinks.io\/landing.php\" target=\"_blank\" rel=\"noreferrer noopener\">golinks.io<\/a>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row bg-dark rounded p-3 my-1\">\n<div class=\"col col-12 col-md-8 my-auto\">\n<h4 class=\"wp-block-heading text-white\" id=\"h-access-and-share-resources-instantly-with-golinks\">Access and share resources instantly with GoLinks<\/h4>\n\n\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.golinks.io\/signup.php?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_content=free-trial\" role=\"button\">Try for free<\/a>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"col col-12 col-md-4\">\n<figure class=\"wp-block-image size-full rounded my-auto\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"448\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1.webp\" alt=\"\" class=\"wp-image-6957\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1.webp 624w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1-300x215.webp 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1-40x29.webp 40w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Being a large team, Asana has tons of resources to keep track of. Learn how they use GoLinks to simplify their knowledge sharing strategy. <\/p>\n","protected":false},"author":2,"featured_media":4150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[5],"tags":[120],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v20.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside Asana&#039;s Knowledge Sharing Strategy: How They Use GoLinks\u00a0<\/title>\n<meta name=\"description\" content=\"Being a large team, Asana has tons of resources to keep track of. 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