Below, we\u2019ll explore multiple ways that sales teams can adapt to increase sales productivity and improve their performance \u2014 from adopting artificial intelligence (AI) in their workflows to rethinking their day-to-day sales processes.<\/p>\n\n\n\n
Embracing new AI technology to improve sales performance<\/h2>\n\n\n\n
Did you know that by 2025, Gartner predicts that 75% of B2B organizations<\/a> will add AI into their sales playbooks?<\/p>\n\n\n\n There\u2019s a good reason for that. According to McKinsey researchers, early adopters of AI have reported seeing their leads and appointments increase by over 50%<\/a>. Of course, while not every organization will see results like that, they\u2019ll still likely see positive impacts to their sales numbers. This is largely due to AI\u2019s extraordinary ability to help sales teams: <\/p>\n\n\n\n With the help of AI, sales teams can take back their time and focus their efforts on what really moves the needle: selling.<\/p>\n\n\n\n ChatGPT, a conversational AI language model<\/a>, was only released in November 2022. However, since then, countless companies have integrated with this groundbreaking new technology to improve the way sales teams operate. Below, we\u2019ll look at three ChatGPT-based sales tools that have emerged over the last six months that help streamline, automate, and augment sales teams\u2019 work.<\/p>\n\n\n\n Did you know that the average employee wastes 59 minutes a day<\/a> searching for information within their company? Often, that hour can be spent pinging a coworker in Slack, digging through files and apps, or sifting through old emails to find the right PDF, case study, or testimonial.<\/p>\n\n\n\n GoLinksGPT<\/a> aims to solve that problem. GoLinksGPT is built on top of GoLinks, a link manager that makes it easy for team members to find, access, and share resources using intuitive, memorable short links (for instance, replacing a long Google Drive URL with simply \u201cgo\/casestudies\u201d).<\/p>\n\n\n\n While GoLinks can be easily searched for within a GoLinks dashboard, GoLinksGPT makes it even easier for team members to find the information they need. Rather than having to search the database for a link (or Slack a team member for a GoLink), team members can simply ask GoLinksGPT a question \u2014 within the GoLinks dashboard or Slack \u2014 and immediately be served up a list of useful GoLinks.<\/p>\n\n\n\n This means sales team members can easily find and access case studies, customer quotes, training materials, and other resources in seconds \u2014 without having to bother other teammates or spend time searching.<\/p>\n\n\n\n Close to half of all sales development leaders cite messaging as their biggest work challenge<\/a>. Considering that the average sales development representative (SDR) sends hundreds \u2014 if not thousands \u2014 of cold messages a month, this is an area that\u2019s ripe for AI improvement.<\/p>\n\n\n\n Copy.ai<\/a> is one company that\u2019s helping sales teams automate (and improve) their cold outreach. Using ChatGPT\u2019s natural language processing, Copy.ai allows sales teams to generate personalized, effective sales outreach<\/a> in mere minutes. And since Copy.ai integrates with various customer relationship management (CRM) tools, that outreach can often be automated altogether \u2014 saving sales teams hours of messaging every week.<\/p>\n\n\n\n If your organization is one of the many companies<\/a> already relying on Salesforce as its CRM, consider increasing your sales team\u2019s productivity with Einstein GPT<\/a>, Salesforce\u2019s in-house, ChatGPT-based conversational intelligence tool.<\/p>\n\n\n\n Einstein GPT integrates with Salesforce to pull key insights from customer sales calls and deliver helpful relationship information to sales reps. Einstein GPT also delivers automated deal insights and predictive forecasts, so that sales reps can focus their efforts on their most promising prospects.<\/p>\n\n\n\n Of course, integrating AI into your sales team\u2019s workflow isn\u2019t the only way to improve sales productivity. You can also use several other strategies to improve sales performance, such as experimenting with new workflows, investing in training, boosting collaboration, and optimizing your tech stack.<\/p>\n\n\n\n Most of the time, when people talk about agile methodologies, they\u2019re referring to software development workflows \u2014 but over the last few years, agile methodologies have been adopted across multiple departments and teams. It\u2019s a way of working<\/a> that prioritizes quickly adapting to changing market conditions, feedback, and customer needs.<\/p>\n\n\n\n Generally, when teams adopt agile methodologies, they\u2019ll work in short, two-week sprints<\/a> that focus on achieving a predetermined list of goals. During the sprint, the team will connect every morning to talk about their progress and work through any challenges during a quick stand-up meeting. At the end of each sprint, the team gathers feedback, shares their results, and crafts their next set of short-term goals.<\/p>\n\n\n\n By working in short sprints and focusing on continuous improvement, teams can iterate on their sales strategies and tactics more readily \u2014 keeping them flexible even as the market changes and customer needs shift.<\/p>\n\n\n\n Generally, when sales slow down, the last thing a sales team will want to do is focus on training and development. And yet, as the saying goes: \u201cInsanity is doing the same thing over and over and expecting different results.\u201d<\/p>\n\n\n\n If sales have slowed, it may be prime time for your team to refresh their training on the latest trends and technologies in their industry, as well as on any products or services that they\u2019re selling. It\u2019s also critical to ensure that, as your sales reps adopt new tools, sales enablement resources, or processes, that they understand exactly how to wield these in their day-to-day work.<\/p>\n\n\n\n At first glance, it may seem like cross-departmental collaboration has little to do with increasing sales productivity. However, when departments communicate inefficiently, it ends up costing all <\/em>employees a significant amount of time \u2014 including your sales team. In fact, thanks to poor collaboration, the average employee spends an average of six hours a week<\/a> recreating work that already exists.<\/p>\n\n\n\n Improving communication and collaboration<\/a> between departments can look like:<\/p>\n\n\n\n So, how can you improve collaboration? Chances are you\u2019re already using most of the popular tools embraced by hybrid teams, such as Slack and Zoom. But consider adopting other collaboration tools, such as:<\/p>\n\n\n\n While tools can help you achieve your sales goals, it\u2019s important not to overload your team with too<\/em> many apps, either. After all, according to the Salesforce State of Sales survey, two-thirds of sales reps report that they\u2019re already \u201cdrowning\u201d in tools<\/a>.<\/p>\n\n\n\n Strike the right balance by auditing and optimizing your existing tech stack<\/a>. That means taking a solid look at the tools your team currently uses, and asking:<\/p>\n\n\n\n Using a SaaS spend management tool like GoLinks can help you conduct an accurate audit, as it gives you full visibility into app usage across your organization. This can give you a clearer picture of which apps are indispensable to your team\u2019s productivity, and which are simply bloating your tech stack (and draining your software budget).<\/p>\n\n\n\n With the recent economic downturn, sales managers and their teams are facing unpredictable times. However, if teams can remain adaptive and innovative, they can more easily navigate the changing environment.<\/p>\n\n\n\n To learn more about how GoLinks can help your team improve collaboration and increase productivity, schedule a demo<\/a> with our team today.<\/p>\n\n\n\n\n
3 AI-powered sales tools to use to improve productivity<\/h3>\n\n\n\n
1. GoLinksGPT<\/strong><\/h4>\n\n\n\n
![\"How](\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/05\/30124227\/image-3.png\")
<\/figure>\n\n\n\n![\"How](\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/03\/29071803\/dashboard-1024x572.png\")
<\/figure>\n\n\n\n2. Copy.ai<\/strong><\/h4>\n\n\n\n
![\"How](\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/05\/30125233\/64094918f0c86249b188a719_b8f2aafc-6d25-4740-9392-7f02ce73bb40.png\")
<\/figure>\n\n\n\n3. Einstein GPT<\/strong><\/h4>\n\n\n\n
Revamping sales teams\u2019 processes to improve productivity & performance<\/h2>\n\n\n\n
Experiment with agile methodologies<\/h3>\n\n\n\n
Invest in training & development<\/h3>\n\n\n\n
Improve cross-departmental dollaboration<\/h3>\n\n\n\n
\n
\n
![\"6](\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/11\/08091912\/6-Ways-to-Optimize-banner-image-1024x176.png\")
<\/a><\/figure>\n\n\n\nOptimize your tech stack<\/h3>\n\n\n\n
\n
![\"Track](\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2023\/04\/13095133\/analytics-2-1024x569.png\")
<\/figure>\n\n\n\nRemain flexible & adaptive as you navigate new sales challenges<\/h2>\n\n\n\n
![\"\"](\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1.webp\")
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