{"id":71,"date":"2024-05-29T18:45:00","date_gmt":"2024-05-30T01:45:00","guid":{"rendered":"https:\/\/www.golinks.com\/blog\/?p=71"},"modified":"2024-10-07T10:57:30","modified_gmt":"2024-10-07T17:57:30","slug":"go-links-history","status":"publish","type":"post","link":"https:\/\/www.golinks.com\/blog\/go-links-history\/","title":{"rendered":"The History of Go Links\u00ae"},"content":{"rendered":"\n<p>Internal short links (aka <a href=\"https:\/\/golinks.com\/blog\/go-links-deep-dive\/\" target=\"_blank\" rel=\"noreferrer noopener\">go links\u00ae<\/a>) have been around since the early 2000s and have matured and adapted drastically in the past 18 years, migrating their way into the tech industry.&nbsp;<\/p>\n\n\n\n<p>What is a go link\u00ae?&nbsp;<\/p>\n\n\n\n<p>It\u2019s essentially a memorable short link that\u2019s easy to type into your browser for instant access to any resource.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"408\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30073914\/history-of-go-links-url-shortener-1024x408.png\" alt=\"how go links work\" class=\"wp-image-6606\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30073914\/history-of-go-links-url-shortener-1024x408.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30073914\/history-of-go-links-url-shortener-300x120.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30073914\/history-of-go-links-url-shortener-768x306.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30073914\/history-of-go-links-url-shortener-40x16.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30073914\/history-of-go-links-url-shortener.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this article, we\u2019ll give you a quick overview of the history of go links, including:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Internal go links at Google&nbsp;<\/li>\n\n\n\n<li>Internal go links at NCSU<\/li>\n\n\n\n<li>Yo links at Yahoo<\/li>\n\n\n\n<li>The first SaaS version<\/li>\n\n\n\n<li>The first go links app<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Go links history timeline&nbsp;<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"408\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074025\/history-of-go-links-timeline-1024x408.png\" alt=\"go links history timeline\" class=\"wp-image-6607\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074025\/history-of-go-links-timeline-1024x408.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074025\/history-of-go-links-timeline-300x120.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074025\/history-of-go-links-timeline-768x306.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074025\/history-of-go-links-timeline-40x16.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074025\/history-of-go-links-timeline.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2006-internal-go-links-at-google\">2006: Internal go links at Google<\/h3>\n\n\n\n<p>In 2006, <a href=\"https:\/\/www.linkedin.com\/in\/eric-defriez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eric DeFriez<\/a> and Benjamin Staffin worked together at Google and identified the need for a solution like go links\u00ae. They often received requests to create shortcut URLs, and to make things easier, they wanted to create an internal solution that all employees could use.&nbsp;<\/p>\n\n\n\n<p>Eric created a similar go link system, which brought in the use of the \u201cgo\/\u201d domain and enabled Googlers to easily access links by typing \u201cgo\/link\u201d in their browser. Benjamin compared this go links system to AOL keywords used on the corporate network.<\/p>\n\n\n\n<p>By the end of 2006, they had finished and launched the first internal go links application at Google. The app quickly became a key component of the Google ecosystem, with widespread use for sharing links within the company.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2010: Internal go links at NCSU<\/h3>\n\n\n\n<p>In 2009, another internal version of go links was emerging at North Carolina State University. <a href=\"https:\/\/twitter.com\/usaussie\" target=\"_blank\" rel=\"noreferrer noopener\">Nick Young<\/a>, who worked in IT, wanted to make it easier for the student body to share resources in classrooms, posters, emails, social media, and more.\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074444\/Screenshot-2024-05-30-at-8.44.18%E2%80%AFAM-1024x514.png\" alt=\"the history of go links: Go links at NCSU\" class=\"wp-image-6608\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nick developed his own short link system and released the final version to NCSU on October 10, 2010.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2012: Yo links at Yahoo&nbsp;<\/h3>\n\n\n\n<p>In 2012, when Marissa Mayer left Google to become the CEO of Yahoo, a similar go links application popped up at Yahoo, but with a twist: yo\/links.<\/p>\n\n\n\n<p>From 2012 to 2015, as more people left Google to join other tech companies, they realized just how important a short link application was to completing everyday tasks. Soon the internal application started showing up all around Silicon Valley as engineers built similar systems at:<\/p>\n\n\n\n<p>Linkedin, Twitter, Square, Netflix, PayPal, Stripe, Airbnb, Optimizely, Mixpanel, Nextdoor, and more.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2016: The first SaaS version of go links&nbsp;<\/h3>\n\n\n\n<p>In 2014, <a href=\"https:\/\/www.linkedin.com\/in\/mrjorgezamora\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jorge Zamora<\/a> worked at Yahoo. As he began visiting friends at other tech companies in Silicon Valley, he noticed that they had the same thing: go\/links. The links would be posted in the cafeterias, break rooms, and hallways; you couldn\u2019t miss them.<\/p>\n\n\n\n<p>Each application was usually built by an engineer inside the company and served the simple purpose of redirecting URLs.<\/p>\n\n\n\n<p>Jorge saw that these applications could be improved significantly and made available to the public: <a href=\"https:\/\/golinks.com\/blog\/go-links-build-vs-buy\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoLinks as a Service<\/a>. So he reached out to some old college friends, started a team, and began working on his own GoLinks system. He wanted to create something that would be available to any company, not just tech giants.<\/p>\n\n\n\n<p>On August 29, 2016, he released the first SaaS version of <a href=\"https:\/\/www.golinks.io\/?utm_source=golinks.com&amp;utm_medium=blog&amp;utm_campaign=history_of_golinks&amp;utm_content=golinks&amp;__hstc=249032024.794436c97580a51c47aa22c387356e52.1658179425475.1715290580329.1715636123505.324&amp;__hssc=249032024.7.1716234658878&amp;__hsfp=2246036812\" target=\"_blank\" rel=\"noreferrer noopener\">GoLinks\u00ae<\/a>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"514\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074557\/history-of-go-links-golinks-1024x514.png\" alt=\"the history of go links: the first saas app \" class=\"wp-image-6609\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074557\/history-of-go-links-golinks-1024x514.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074557\/history-of-go-links-golinks-300x150.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074557\/history-of-go-links-golinks-768x385.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074557\/history-of-go-links-golinks-40x20.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074557\/history-of-go-links-golinks.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This application was more than just a basic redirect system. It could be set up for a whole company in a matter of minutes\u2014no software installation needed. All you had to do was install the extension in any browser, and go links were there to use whenever you needed them.&nbsp;<\/p>\n\n\n\n<p>This tool empowered anyone, not just engineers, to easily implement a golinks system at their own company. With <a href=\"https:\/\/www.golinks.io\/features.php\" target=\"_blank\" rel=\"noreferrer noopener\">go link features<\/a> like a Slack application, browser quick search, on-page creation, NLP suggestions for misspelled links, DNS public, and private entries, and Single Sign-On solutions, this would become the single choice for enterprise clients choosing a <a href=\"https:\/\/www.golinks.io\/enterprise.php\" target=\"_blank\" rel=\"noreferrer noopener\">golinks solution<\/a>.<\/p>\n\n\n\n<p>Since then, similar short link tools built by individuals have popped up here and there. These are usually open-source projects that involve a lot of setup, knowledge of installing applications, and limited support.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2022: The first go links\u00ae mobile app&nbsp;<\/h3>\n\n\n\n<p>By 2022, GoLinks Inc. had grown to a mid-sized company with hundreds of customers like Asana, Moderna, Rokt, and Checkr using the product. With this momentum, they launched the first <a href=\"https:\/\/www.golinks.com\/blog\/introducing-golinks-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">go link mobile application<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.golinks.com\/blog\/introducing-golinks-app\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"552\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074656\/history-of-go-links-mobile-app-1024x552.png\" alt=\"Go links history: the first mobile app \" class=\"wp-image-6610\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074656\/history-of-go-links-mobile-app-1024x552.png 1024w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074656\/history-of-go-links-mobile-app-300x162.png 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074656\/history-of-go-links-mobile-app-768x414.png 768w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074656\/history-of-go-links-mobile-app-40x22.png 40w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074656\/history-of-go-links-mobile-app-670x361.png 670w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/30074656\/history-of-go-links-mobile-app.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Remote work changed how we work, and people aren\u2019t just at their desks all day. This app allowed employees to securely access work resources, anytime and anywhere.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Get started with go links<\/h2>\n\n\n\n<p>There you have it\u2014the full history of go links. If you\u2019re interested in trying out this tool yourself, head to <a href=\"https:\/\/www.golinks.io\/?utm_source=golinks.com&amp;utm_medium=blog&amp;utm_campaign=history_of_golinks&amp;utm_content=golinks&amp;__hstc=249032024.794436c97580a51c47aa22c387356e52.1658179425475.1715290580329.1715636123505.324&amp;__hssc=249032024.7.1716234658878&amp;__hsfp=2246036812\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.golinks.io\/<\/a> and see why the go link is quickly becoming the most valuable productivity tool in Silicon Valley.<\/p>\n\n\n\n<div class=\"row bg-dark rounded p-3 my-1\">\n<div class=\"col col-12 col-md-8 my-auto\">\n<h4 class=\"wp-block-heading text-white\" id=\"h-access-and-share-resources-instantly-with-golinks\">Access and share resources instantly with GoLinks<\/h4>\n\n\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.golinks.io\/signup.php?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_content=free-trial\" role=\"button\">Try for free<\/a>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"col col-12 col-md-4\">\n<figure class=\"wp-block-image size-full rounded my-auto\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"448\" src=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1.webp\" alt=\"\" class=\"wp-image-6957\" srcset=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1.webp 624w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1-300x215.webp 300w, https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/09\/25102826\/golinks_blog_footer_cta_2x_2x-1-40x29.webp 40w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Go links have been around for almost a decade, but who invented the golink? Find out the origin of go\/links and why golink systems have been thriving in Silicon Valley. A full history by GoLinks.<\/p>\n","protected":false},"author":1,"featured_media":7265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[78],"tags":[21,32,8,6,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v20.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The History of Go Links\u00ae<\/title>\n<meta name=\"description\" content=\"Go links have been around for almost a decade, but who invented the golink? Learn the history of go links and why this is such a great tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.golinks.com\/blog\/go-links-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of Go Links\u00ae\" \/>\n<meta property=\"og:description\" content=\"Go links have been around for almost a decade, but who invented the golink? Learn the history of go links and why this is such a great tool.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.golinks.com\/blog\/go-links-history\/\" \/>\n<meta property=\"og:site_name\" content=\"The GoLinks\u00ae blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/golinksio\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T01:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-07T17:57:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.golinks.io\/blog\/wp-content\/uploads\/2024\/05\/07105723\/history-of-go-links-article%402x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1340\" \/>\n\t<meta property=\"og:image:height\" content=\"722\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sean Burke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@golinks\" \/>\n<meta name=\"twitter:site\" content=\"@golinks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Burke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.golinks.com\/blog\/go-links-history\/\",\"url\":\"https:\/\/www.golinks.com\/blog\/go-links-history\/\",\"name\":\"The History of Go Links\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.golinks.com\/blog\/#website\"},\"datePublished\":\"2024-05-30T01:45:00+00:00\",\"dateModified\":\"2024-10-07T17:57:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.golinks.com\/blog\/#\/schema\/person\/6acaa6e49f03817ce0b885fa2077c63f\"},\"description\":\"Go links have been around for almost a decade, but who invented the golink? 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