Blog > Product > GoLinks vs. Bitly: Which is the Best URL Shortener in 2024?

GoLinks vs. Bitly: Which is the Best URL Shortener in 2024?

When it comes to finding the Best URL shortener in 2024, it can be a complex decision based on your needs. Do you go open source or proprietary? Do you need it to share links internally, or externally? What integration capabilities does it have, and how much will it take to get started? Does it support a remote work environment? The list goes on and on. Most people will associate URL shortening tools with Bitly but there are plenty of Bitly alternatives on the market that are more robust and that can be used by entire organizations. 

Bitly is popular amongst marketing departments when it comes to shortening public URLs to increase engagement by consumers. It is a great option for those that are looking to use it for public short URLs. However, Bitly may not be the ideal option for a company that is looking to increase their staff’s efficiency and productivity with a short URL tool to share internal documents. Hence, the need for a Bitly alternative URL shortener that can assist with this goal and not have the obvious security risks that are associated with public URL sharing.

In general, most Bitly alternatives will focus on 2 areas for URL shortening, either external (public) or internal URL sharing, and the selection of tools can either be open-source or proprietary tools. To read more on the basics of URL shorteners, check out this explaining what a URL shortener is.

In this article, we’ll break down Bitly and one alternative URL shortener that can be used for internal sharing, GoLinks. GoLinks is an internal URL shortener. In the next few paragraphs, we’ll give an overview of Bitly and GoLinks, what are the key differences between these tools, and discuss key features like link management, integrations, security and privacy features, data and analytics, and pricing to help you find the best URL shortener for your business needs. 

GoLinks is an enterprise link management solution optimized for internal knowledge sharing and intranet management. Users can create easy-to-remember and secure short links to share with their colleagues and coworkers. GoLinks make it easy to access your company’s essential materials like your employee handbook, expense reports, engineering backlogs, or even meeting notes. 

Go link examples, Bitly alternative

GoLinks works with the platforms you’re already using and offers integrations with Slack, Jira, Google Docs, and most-used browsers like Google Chrome, Firefox, Safari, Opera, and Brave. Go links are easy to remember; you can even share them visually on a poster in a break room or verbally during a conference call. 

Enterprise companies like Mercari, Impossible Foods, and Confluent use GoLinks to increase internal productivity and efficiency by fostering a culture of internal knowledge sharing.

How to use internal knowledge sharing to improve productivity among employees ebook call to action

To learn more about how to improve your internal knowledge sharing download the ebook: How to Use Internal Knowledge Sharing to Improve Productivity Among Employees.

Both GoLinks and Bitly bring a lot to the table. Any professional interested in saving time, streamlining processes, and working swiftly would benefit from either platform, depending on their need for either public short URLs or internal short URLs. However, different businesses have different needs. Below is a brief overview of the features included in each company’s free offering.

URL Shortening 


There’s no doubt that Bitly is great for short public URLs, but it’s not without its shortcomings. For example, while using the free service, users can create Bitly links but without any customization. So, unless you’re willing to spring for an upgraded account, you’ll be stuck with Bitly’s randomly generated Bitly URL. The short links that are created are neither intuitive nor memorable and cannot be verbally shared due to the lack of internal naming conventions. Any links that have to have the destination URL updated must be generated and maintained by creating a new Bitly link in the free version. 

URL shortening only scratches the surface of what GoLinks can do as a Bitly alternative. However, it’s the backbone of the product. Take your long and unwieldy links, sign up for a free personal or business account, and create your first go link. Any links that are created on the platform are designed to be short and straightforward, and when written can be easily readable, memorable, and easy to share verbally e.g. “go/hr.” Because go links are designed to increase productivity and improve productivity these links are accessible across the entire organization and allow employees to effectively pull information. Maintenance is also easy; if you need to update the URL you can easily update the destination URL while retaining the public-facing short URL, a much more maintainable solution than Bitly links. Like Bitly, GoLinks also supports multiple Unicode languages, making it a great fit for global teams.

Intranet Management


While Bitly is a great solution for social media marketing, it’s not an option for intranet management. Without the built-in security features needed when sharing proprietary information, sharing internal links shortened with Bitly leaves a company open to all kinds of security risks.

While GoLinks does offer public link sharing options, its primary function is intranet management and link sharing within a company. IT Administrators can organize, share, and house go links within the organization giving employees easy access to internal documents that are essential across departments. From HR documents to employee handbooks, expense reports, 401K information, to Engineering resources, and to even house Sales and Marketing assets, there is no limitation on the amount of resource discovery that can be built in the platform. Most importantly, administrators can integrate GoLinks with their SSO providers, like OKTA and OneLogin, to ensure that company materials stay within the company. 


The Bitly dashboard has the potential to measure the performance and click-through rates of your links, but only with an elevated subscription. Once you upgrade your account, you’ll be able to utilize the full dashboard, organize your links, and track click rates.

GoLinks dashboard, Bitly alternative

Not only are you able to organize your go links within the GoLinks workspace dashboard, but by integrating GoLinks into your organization, it becomes your single source of truth for company information. Instead of searching through multiple applications, GoLinks becomes the one place you visit to find any resource,  thereby saving you time. Not sure where to view your team’s latest sales reports? Simply try go/salesresport in your address bar or filter down to view sales go links by using tags or keywords. This is the hallmark of why GoLinks is a great product. From the GoLinks dashboard, you’ll see popular resources bubble up to the top to quickly help you see what assets are highly used in your company.



Bitly helps people integrate their social media marketing and customer service efforts by connecting with tools like Salesforce, Adobe, and Twilio. The Bitly API also integrates with SMS platforms to help deliver targeted and branded content on a large scale. 

GoLinks seamlessly integrates with all of your team’s work tools. Create go links for any docs, wikis, code repos, dashboards, reports, and presentations. With just a couple clicks, you’ll be able to access and share any information from Google Drive, Jira, Github, Asana, Figma, Airtable, and more. 

In addition, GoLinks also offers specific integrations for Slack, Google Docs, Jira. You can also create your own automated workflows on Zapier with GoLinks Zaps. The GoLinks Slack app allows users to share clickable go links and the GoLinks Slack bot will provide additional contextual information like go link description and URL. The GoLinks Google Docs and Jira apps turn any go links used in docs and issues into clickable go links for simple knowledge sharing.


Custom branding is key to increasing click-through rates while aligning with your brand’s popular content. While Bitly offers some customization, including branded links and custom domains, it’s only available with an upgraded account. Additionally, you aren’t able to connect more than one custom domain at a time. Again, if you’re looking to shorten a link without customization, Bitly is a great option.

GoLinks is about creating short human-readable URLs that can be easily shared. Whether it’s across a Slack browser, to verbally–it’s what makes GoLinks so efficient. GoLinks goes beyond just link sharing to foster internal knowledge sharing and even help with enabling employees across departments (e.g. Human Resources, IT, Design, Engineering and more) to quickly access resources thereby raising their productivity; on average, companies using GoLinks save an average of 2 hours a week per employee.     

Security and Privacy


All Bitly links are encrypted with HTTPS, and Bitly never reuses existing URLs. However, Bitly links, even for Bitly Enterprise customers, are public short URLs but anonymous. While your username won’t be shared with a link, some business owners do not want proprietary or internal links available to the public. 

Security and privacy are a top priority at GoLinks, from SSO to how the product uses/protects your resources. For First Authentication, Enterprise-level Administrators can integrate their Single Sign-On providers like Okta, OneLogin, and Azure AD. Users need to authenticate before being able to view the destination of the go link. This means information is also secure. Even if the go links themselves are exposed, people would not be able to access the underlying resource. GoLinks servers use the most robust grade of HTTPS security, customer data is encrypted in transit and at rest, and data is stored redundantly at multiple data centers to ensure availability.

GoLinks security

Data and Analytics


With Bitly, users who upgrade to a Premium or Enterprise account can access data and analytics. After upgrading your account, you can measure total clicks per link, basic click tracking, and measure deep links to use in conjunction with Google Analytics. 

The GoLinks dashboard houses and organizes all of your active links and offers powerful analytics, because at GoLinks, we understand the importance of how crucial adoption can be, and we’ve built this into our product, and you can access benefits across different tiers. Users on the free version will receive access to a team dashboard and will be able to identify at a glance your most valuable resources, those in higher tiers will get more robust analytics packages which will include everything from a weekly summary email, to an analytics dashboard, to a complete audit history of every go link to ensure that your team is maximizing the benefits of using GoLinks.

GoLinks analytics

Let’s Talk About Pricing

While both platforms have free services with a wide array of features, users can experience the full breadth of both platforms with upgraded and elevated pricing plans. Bitly offers a month basic for free, while GoLinks’ paid services start at competitively low prices. To see the full benefits of each GoLinks tier refer to the pricing page.

Used for internal team resources
Promotes knowledge discovery and sharing
Short link methodgo/Domain required
Custom short link nameLimited based on tier
Link editingUnlimited
SaaS tools usage analytics

While both Bitly and GoLinks offer robust URL shortening services, it’s crucial to select a tool that goes above and beyond. With people-centric link management and internal knowledge-sharing tools, GoLinks is the choice for companies looking to drive productivity and meet their business goals in 2024; check out what our customers are saying about us on G2. And if GoLinks sounds like the suitable Bitly alternative for you, head over to and try it for free today.

GoLinks is the choice for companies looking to drive productivity and meet their business goals in 2024. If GoLinks sounds like the suitable Bitly alternative for you, try it for free today.

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